Marketing Data Analytics Manager
Company: VirtualVocations
Location: Erie
Posted on: November 17, 2024
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Job Description:
A company is looking for a Marketing Data & Analytics Manager to
drive data-driven marketing decisions and optimize user
journeys.
Key Responsibilities
Develop and maintain analytics frameworks to track user behavior
and interactions
Implement tracking mechanisms to capture data throughout the
customer lifecycle
Collaborate with marketing and product teams to optimize strategies
for user acquisition and retention
Required Qualifications
Bachelor's degree in Marketing, Data Analytics, Statistics, or a
related field; advanced degree is a plus
5+ years of experience in marketing analytics with a focus on data
analytics and user journey tracking
Proficiency in analytics tools such as Google Analytics, Mixpanel,
or similar platforms
Experience with data visualization tools (e.g., Tableau) and CRM/MA
systems (e.g., Salesforce)
Strong understanding of digital marketing channels including SEO,
email marketing, and paid advertising
Keywords: VirtualVocations, Erie , Marketing Data Analytics Manager, Executive , Erie, Pennsylvania
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